You Built It. Now How Do You Distribute It?
Distribution is the biggest challenge after building. Learn how our partnership with Migrate AI solves rapid deployment, SEO optimization, and marketing agility.
You spent months building the perfect product. Sleepless nights debugging, endless iterations refining features, hundreds of hours crafting something users will love. Launch day finally arrives. You hit deploy. And then...
Nothing. No traffic spike. No viral tweets. No flood of signups. Just you, your product, and the vast empty internet wondering why nobody's showing up.
Here's the brutal truth: Building the product is the easy part. Distribution—getting it in front of the right people, at the right time, with the right message—is where most startups die.
The #1 Startup Killer: It's not bad code. It's not missing features. It's distribution. You can't sell what people can't find.
The Distribution Challenge Nobody Talks About
AI tools like Lovable, Base44, Bolt, and Cursor revolutionized how fast you can build. What used to take 6 months now takes 6 weeks. But there's a problem nobody's solving:
Building fast doesn't matter if you can't distribute fast.
Website changes take weeks
You want to test a new headline? Update pricing? Add a testimonial? Get in line behind engineering priorities. By the time it's live, the market moved.
A/B testing is manual torture
Setting up meaningful experiments requires developer time, analytics configuration, statistical analysis. Most startups give up and just guess.
SEO is an afterthought
You optimize once at launch, then never touch it again. Meanwhile, competitors iterate their SEO weekly and dominate search results.
Marketing velocity = zero
Every marketing idea requires engineering work. Your marketing team has ideas but no autonomy. Your engineering team is building features, not tweaking copy.
The real problem? You can't experiment fast enough to find product-market fit. While you're waiting 2 weeks for a homepage change, your competitor tested 10 variations and found the message that converts.
AI Tools Made This Worse (Yes, Really)
Here's the irony: AI tools like Lovable and Bolt made you fast at building, but they didn't make you fast at distributing.
What AI Tools Solved
- ✅ Rapid prototyping (weeks → days)
- ✅ Fast feature development
- ✅ Quick iterations on functionality
- ✅ Lower engineering costs
What They Didn't Solve
- ❌ Marketing website changes
- ❌ SEO/AEO optimization
- ❌ A/B testing velocity
- ❌ Content experimentation
- ❌ Marketing autonomy
You've got engineering velocity. You need marketing velocity.
Enter Migrate AI: Distribution at the Speed of AI
This is why we partnered with Migrate AI. They solve the distribution problem that AI building tools create.
What is Migrate AI?
Migrate AI is an AI-powered website editing framework built on modern Vercel/Next.js infrastructure. Think of it as "AI tools for your marketing website" - the same velocity you get building features, now applied to distribution.
It's not a CMS. It's not a page builder. It's an intelligent layer that makes your website editable, testable, and optimizable at AI speed.
What Migrate AI Actually Does
🤖 AI-Powered Website Editing
Marketing teams can modify website content, test new copy, update messaging - all with AI assistance. No waiting for developers. No merge conflicts. No deploy pipelines.
Example: "Test 3 variations of our hero headline focused on speed" → Migrate AI generates options, deploys them, tracks performance.
🎯 SEO/AEO Optimization
Highly optimized for both traditional search engines AND AI agents like ChatGPT, Claude, and Perplexity. When someone asks ChatGPT "find me AI development services," you show up.
This is AEO (AI Engine Optimization) - the next frontier after SEO. Migrate AI is built for it.
⚡ Rapid A/B Testing
Spin up experiments in hours instead of weeks. Test pricing pages, feature messaging, signup flows - whatever drives conversions. Marketing owns the velocity.
Example: Launch on Monday, test 5 homepage variants by Wednesday, have winning version live by Friday.
🚀 Marketing Autonomy
Your marketing team stops depending on engineering bandwidth. They can experiment, iterate, and optimize without creating developer bottlenecks.
Engineering builds the product. Marketing distributes it. Both move at AI speed.
Real-World Impact: Build Fast, Distribute Faster
Here's what this partnership unlocks for our clients:
Case Study: SaaS Startup Launch
Week 1-6: Building Phase
Built MVP with Lovable. ShipAI made it production-ready with auth, payments, deployment.
Week 7: Pre-Launch (Old Way)
❌ Website changes: 2 weeks per iteration
❌ SEO setup: Manual, one-time effort
❌ A/B testing: Too slow, gave up
Week 7: Pre-Launch (With Migrate AI)
✅ Tested 5 homepage messages in 3 days
✅ SEO/AEO optimized for search + AI agents
✅ Found winning variation before launch
Result: 3x higher conversion rate on launch day because they found the right message BEFORE launch, not after.
The New Stack: Build + Distribute at AI Speed
Here's the complete modern stack for AI-first startups:
| Stage | Tool | What It Does |
|---|---|---|
| Prototyping | Lovable, Bolt, Base44 | Rapid MVP development |
| Production | ShipAI | Auth, payments, deployment, scaling |
| Distribution | Migrate AI | Marketing velocity, SEO/AEO, A/B testing |
Together, this stack gives you: Build your product in weeks (Lovable/Bolt) → Make it production-ready in weeks (ShipAI) → Find product-market fit in weeks (Migrate AI).
The competitive advantage isn't just building fast anymore. It's distributing fast. Marketing velocity = finding the right message before your competitors do.
Distribution Solved
You built something great. Don't let slow distribution kill it.
Our partnership with Migrate AI completes the journey from prototype to product-market fit:
- ShipAI handles production: We turn your AI-built prototype into a scalable, secure application with real auth, payments, and deployment.
- Migrate AI handles distribution: AI-powered website editing, SEO/AEO optimization, and marketing experiments at speed.
- You handle growth: With engineering velocity AND marketing velocity, you can iterate to product-market fit before running out of runway.
Ready to Go from Build to Distribution?
If you've built something with Lovable, Bolt, Base44, or Cursor and need help getting it to production AND distributed effectively, let's talk.
Ready to Build Your MVP?
Need help turning your idea into reality? Our team has built 50+ successful startup MVPs and knows exactly what it takes to validate your idea quickly and cost-effectively.